@Article{NetworkCreationAdvertising_InternetMath,
AUTHOR = {Erik D. Demaine and Morteza Zadimoghaddam},
TITLE = {Constant Price of Anarchy in Network-Creation Games via Public-Service Advertising},
JOURNAL = {Internet Mathematics},
VOLUME = 8,
NUMBER = {1--2},
YEAR = 2012,
PAGES = {29--45},
withstudent = 1,
replaces = {NetworkCreationAdvertising_WAW2010},
papers = {NetworkCreationAdvertising_WAW2010},
copyright = {Copyright held by the authors.},
doi = {https://dx.doi.org/10.1080/15427951.2012.625251},
dblp = {https://dblp.org/rec/journals/im/DemaineZ12},
comments = {This paper is also available from
<A HREF="http://dx.doi.org/10.1080/15427951.2012.625251">Taylor & Francis Online</A>.},
}
In this paper, we show how to use an advertising campaign (as introduced in SODA 2009 [2]) to find such efficient equilibria in (n, k)-uniform bounded budget connection game [10]; our result holds for k = ω(log(n)). More formally, we present advertising strategies such that, if an α fraction of the agents agree to cooperate in the campaign, the social cost would be at most O(1/α) times the optimum cost. This is the first constant bound on the price of anarchy that interestingly can be adapted to different settings. We also generalize our method to work in cases that α is not known in advance. Also, we do not need to assume that the cooperating agents spend all their budget in the campaign; even a small fraction (β fraction) of their budget is sufficient to obtain a constant price of anarchy.